I aim to support the profession of floristry through testing and offering relevant, innovative, solution-based ideas based on the principles of design and sustainable methods.

I believe that floristry is an art form, and we are artists! I aim to challenge conventional ideas about what florists are capable of. In everything I make and do, I aim to support a cultural shift towards recognizing floristry as an art form. Promoting this idea serves to empower florists and encourages them to explore their unique creativity. When harnessed, our creativity allows us to make more interesting, emotive work that fills the artist while also serving to elevate our profession.